Gamesys Slots Software
Gamesys is a UK-based games software company that was founded back in 2001 by Noel Hayden, Robin Tombs and Andrew Dixon. It formed in an era when online casinos were almost exclusively ‘powered’ by a single software supplier (Cryptologic and Microgaming being the two biggest names at the time), so its games appeared first on its own online gaming site, JackpotJoy.
JackpotJoy launched in 2002 with an emphasis on online bingo, pre-empting the explosion of interest in that format allowed it to catch the wave and rapidly grow its business. Within four years of taking its first bet, JackpotJoy had over 100,000 members and seen 100 million bets wagered through its games.
Whilst online bingo was the core engine of Gamesys’s gaming development in the early 2000s, by 2006 it turned its attention to the world of online slots. Seeing the value in using well-known brands to kick-start player interest in new releases, Gamesys cannily struck a licencing deal with the production company Endemol to create the Deal Or No Deal Slot as its first foray into online slots. The phenomenal success of that slot, spurred Gamesys on to secure further gameshow rights to bring players both The Price Is Right and Strike It Lucky slots.
Other landmarks in Gamesys’s history is that it pioneered the first real-money gambling app on Facebook in 2012, and made a more concerted move away from its origins in online bingo by acquiring Virgin Games in 2013. In 2015 the company sold on its JackpotJoy brand to a Canadian buyer, although it continues to provide the underlying ‘engine’ for its games.
Today, whilst Gamesys is still well known for its online bingo products, its stated ambition is to be the ‘best gaming operator and games developer in the industry’. Its current roster of online slots is quite limited (at the time of writing it listed only eleven titles on its corporate website) but the games are all of good quality and also work very well on mobile.
Gamesys has come a long way since it launched back in 2001, and on the strength of its historical success and the many industry awards it has won, we imagine it will be keeping online players entertained for some time to come too.